Spectacular Failures With Amazon PPC

How to AVOID Spectacular Failures With PPC – Today in this quick tip episode I cover:

  1. Know your target ACOS – If you don’t know your target ACOS, you won’t make intelligent decisions. 
  2. Target competitor keywords/ listings – Use a reverse ASIN tool (like Pandora) to get the ASIN’s of your top competitors (or brand analytics) 
  3. Target competitor brand names – may or may not work 
  4. If you have positive ROI, increase campaign budget until you can’t raise it anymore 
  5. To maximize your budgets at launch, use a phrase and exact matches on a few keywords

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