How to AVOID Spectacular Failures With PPC – Today in this quick tip episode I cover:
- Know your target ACOS – If you don’t know your target ACOS, you won’t make intelligent decisions.
- Target competitor keywords/ listings – Use a reverse ASIN tool (like Pandora) to get the ASIN’s of your top competitors (or brand analytics)
- Target competitor brand names – may or may not work
- If you have positive ROI, increase campaign budget until you can’t raise it anymore
- To maximize your budgets at launch, use a phrase and exact matches on a few keywords
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